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A viral social media campaign by a Lagos content creator has triggered immediate changes to public transportation operations in the city, highlighting the growing influence of digital activism on governance and public services.
The incident centers around Ella, a Lagos-based content creator known online as @darkskinned.ella, whose videos documenting severe commuter congestion at the Elepe Bus Rapid Transit (BRT) terminal in Ikorodu quickly spread across social media platforms.
In several early-morning videos, Ella captured massive queues of commuters waiting hours for buses heading toward Lagos Island. The footage resonated widely with frustrated residents who said they routinely wake as early as 4:00 a.m. or 5:00 a.m. just to secure a spot in line.
The situation became even more sensitive after a 13 percent fare increase introduced on March 2 added pressure to commuters already struggling with long waiting times and limited bus availability.




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