As we begin to come to terms with the Super Eagles’ elimination from next year’s AFCON Finals in Equatorial Guinea, it’s important to focus on the effects this would have on businesses and their sponsors.

The Super Eagles are undoubtedly the NO.1 sports brand in Nigeria, followed by the English Premier League.

Now, with no Super Eagles games in the foreseeable future, imagine the cascading effect this would have on not only their sponsors but also specialized media houses whose primary focus revolves around the team.

Without doubts, every business organization that relies on the team as its No. 1 promotional brand would for the next few months have to become more inventive in seeking other promotional and revenue-generating ideas in the absence of prime-time matches involving the Super Eagles.

That’s one major cascading effect from the shock exit of the Super Eagles from next year’s tournament.

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Ben Edokpayi

Ben Edokpayi is a strategic communications consultant with more than 25 years experience in the USA and Nigeria. His most recent corporate assignment was as Media Relations Officer with the California State Compensation Insurance Fund.
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