A new season of Big Brother Naija premiered with a double launch between the 24th and 25th of July 2021. The popular reality show is currently in its sixth season with twenty two housemates currently in the Big Brother house.
The live show which marked the commencement of the season was aired by 7:00 pm on the 24th of July with the theme, “Shine ya eye” (meaning, be vigilant). There was a display of the Big brother house, which showed the rooms, kitchen and other facilities. Ebuka Obi Uchendu the host, who was a housemate in the 2006 edition, welcomed eleven male housemates to the BBNaija house; the female housemates were ushered in the next day by 7:00pm. By the end of the double Launch show twenty two contestants had made their way into the house.
Big brother Naija has always been known as a platform that gives Nigerians a shot at fame, twenty two housemates will be competing for the grand prize of ninety million naira. The activities of these housemates will be shown on live television 24/7.They are to follow the instructions given to them by Big Brother. Big Brother is anonymous, he can only be heard not seen and is fondly called ‘Biggie’ by the housemates. The housemates are to engage in tasks, play games, learn more about each other, form relationships and entertain the audience. Because of some activities that may be considered inappropriate for younger viewers the show is for adults, from the age of eighteen.
Big Brother Naija season six will run for 72 days, the audience will vote weekly to decide on which housemates they want to keep on the show, and in the final week the contestant with the highest number of votes is declared the winner of the grand prize. The show is not only popular in Nigeria, it has audiences in the United Kingdom and other African countries like Ghana, South Africa and Uganda.
The image of an eye is the symbol of the Big brother Naija alongside the statement “Big Brother is watching you”. This indicates that big brother sees all the housemates and is aware of all the happenings in the house. It is really not only the Big Brother that sees everything, the audience also watches live from home, even sometimes when housemates fail to control their emotions, including sexual indulgence.