‘Embrace Local Fabrics’ – Ogun Commissioner for Culture


Victor Afolabi at Tejuvarie Magazine Launch

Yewande Amusan, Commissioner for Culture and Tourism Ogun State, has called on Nigerian youths to make optimum use of the opportunities in the fashion industry.


Adeteju Adetokunbo, Publisher Edit/r-in-Chief, Tejuvarie-Magazine

Speaking at the launch of Tejuvarie magazine, a bi-monthly fashion magazine, on Saturday, October 18, Amusan who was represented by Abdul Razak, a staff of the Ogun State Ministry of Culture and Tourism, implored fashion designers, and youths in the country to make optimum use of local fabrics in order to boost the country’s economy and create employment for youths.

“Indigenous Adire fabrics like other African fabric cut across the diverse tribes in Nigeria and it has now assumed huge importance in world economy. I wish to implore our youths and designers to make optimum of our local fabrics and the opportunity the industry creates so as to promote our huge culture,” Yewande said.

Also speaking at the event was Kayode Aderinokun, chairman First Marina Trust Limited, who decried the dwindling revenue situation of the magazine industry due to the bad economic situation of the country.

Aderinokun who was the chairman of the launch said, ” Teju must be a very brave woman to venture into the magazine industry. This is because magazine houses’ revenues are dwindling as a result of the bad economic situation of Nigeria.”

Adeteju Adetokunbo, publisher/ editor-in-chief, Tejuvarie magazine who was optimistic about the newly launched magazine breaking into the magazine market said, “it is a God given vision and anything God gives He manages. So I know I am going to go higher and as well break into the magazine market.”

Adetokunbo further enthused that her displeasure in the low level of coverage given to local fabrics in magazines, brought about the Tejuvarie magazine, which will centre on Nigerian fashion.

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